One of the most ancient and majestic sports is swimming. Celebrated vastly worldwide, and as one of the most performed sports in the world, swimming is both a pastime and a sport. In swimming, there are a great deal of different brands that represent the sport, but in recent times, there has been no other brand that represents swimming like Speedo. Speedo is one of the world’s most prominent and well known swim wear manufacturers. The company was started in the early 1900s by a Scottish man by the name of Alexander MacRae.

The companies headquarters is actually located in England today and is based out of the city. The company is huge in the swim wear industry, and is in fact the company is the world’s largest selling swimwear brand. Speedo makes beach wear and swim wear for both competitive and recreation swimming. The logo for Speedo is a boomerang shaped swoosh.

The most common product on sale from Speedo is the traditional brief and jammer styles of swim wear. However, of late, and with the 2008 Olympics games in Beijing, Speedo launched a new competitive swimsuit that became one of the best in the world. Speedo’s most expensive products can cost up to over 300 USD. Speedo does not only make competitive swim wear, however. Speedo actually also makes recreation goggles and swimwear. They also make earplugs, swim caps, towels, robes, and more. They also make clothing like shorts, shirts, sandals, etc.

The new LZR race suit that has caused so much buzz was launched by Speedo in February of 2008. This extremely hi tech suite was designed from light weight materials that help reduce drag and friction in the water. Speedo actually worked with NASA on the suite. They also worked with some of their sponsors on the suite and they claim that is may be the fastest suite in the world. However, there has been some controversy revolving around the suit because there in fact have been over thirty eight records broken with the LZR suite. Therefore, the suite may be under further review because people are questioning whether or not the suite is ethical.

Many companies have attempted to mimic Speedo’s design because of the popularity and control they have over the market. In fact, companies as large as Nike and Adidas have expanded their products, especially in water sports, and have tried to offer swim wear that could compete with Speedo’s.

Some of the worlds greatest athletes have been sponsored by Speedo, including Megan Jendrick, Greg Loudganis, Liam Tancock, Amanda Beard, and of course the world famous Michael Phelps.

If you are a swimmer, or are considering swimming, and are thinking about making some new purchases for your swim wardrobe, consider purchasing some of the many products offered by Speedo. One thing will be guaranteed when you are wearing Speedo, you will be wearing some of the best swim wear available. Make sure that you shop around to find the products you are looking for, and consider looking in to Speedo’s website for more product information.